While the Global apparel market is valued at over 3 Trillion Naira, Research shows that over $1 billion is spent annually to import fabrics and that Nigerian fashion garment and Footwear industry is worth over N890billion Naira. This represents a huge market gap and opportunity for upcoming local operators
The fashion industry has become a critical component of the Nigerian economy, creating jobs, promoting creativity, ingenuity and culture. But, there currently exist a lot of untapped opportunities in the Nigeria Informal sector, particularly in the micro and small scaled fashion Industry. Women are engaged in several activities ranging from garment construction, tailoring, fashion trainings, fashion retailing, magazines, modelling, consultancy, photography etc. Majority of these women are currently facing several challenges such as unfavourable business environment; cultural and traditional beliefs, poor educational background, lack of access to finance, relevant information, modern technology etc.
The GHAP Program exist to build the capacity of these women by creating entrepreneurial training to improve their businesses which will create multiple increase in their income, standard of living for both themselves and their households.